|Fortune magazine calls her The Nostradamus of Marketing: Faith Popcorn. This month her company BrainReserve predicts the end of brands. Brands need to demonstrate commitment to their users and they can earn that commitment by transparency and honesty. So many of the products say ‘new and improved’, but they only changed their boxes to smaller sizes. Brands have to become involved in communities. They have to exhibit an ethical and moral conscious in business practices and advertising.