|The rebranding is all about the Power of Fruit, and about ‘bold honesty’: leave the Photoshopped pieces of fruit with the competition and stay away from artificial additives. The fresh logo conceals heritage, clean fruit icons explain the exact amount that is used per bottle, paper seals are color-coded for instant recognition, and one-color printing and biodegradable plastics are key nowadays. Industrial design Tjep Creative direction & design In collaboration with Alex Scholing