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nuts|Brilliant new identity and packaging (before/after) that makes immediately a distinctive brand. The new graphics create an unmistakable look and feel. As family business, prides itself on a personal approach and has always used a friendly tone of voice in its marketing. This can be seen on its website, where the members of the family are represented as cartoon nuts and describe the company in their own words. Design Michael Beirut, Pentagram NY Illustration Christoph Niemann

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