The painter becomes a brand

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Modigliani|Not a logo on a shirt, but a broader vision: Interbrand was asked to revive the heritage of Modigliani. Value can be created with the name of a great artist, funding cultural activities with it, like building the Casa Modigliani in Italy. Expected revenue is € 28 million. Art ‘Soutine’ and ‘Manuel Humbert’ by Amedeo Modigliani (1884-1920)