Minimal boldness

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DCoke|Fresh looking packs, based on Diet Coke’s ‘Stay Extraordinary’ campaign, with the understatement of a monogram and the overstatement of an extremely enlarged logo, demonstrating the brand’s renewed self-confidence. The new package design has inspired the overall visual identity of Diet Coke, and has been featured in recent digital and out-of-home activations. Design Turner Duckworth, USA