I’ve Made Up Our Mind

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men|Women buy 90% of food, 55% of consumer electronics, and most of the new cars. The recession has prompted companies to rethink their approach. SheSpeaks, a marketing consultancy that helps companies including Citibank and Philips reach women consumers, has tripled its number of clients since the recession began. Women are valuable customers because they are loyal, spread information about products they like and because most lay-offs in America have been in male-dominated fields (manufacturing, construction), women now may bring home a greater share of household income. Article The Economist Image Oeco