|Excerpt from recent eyetracking studies of webreaders  1 People read before looking at images  2 The eye starts at the top left corner and follows an ‘F’-curve  3 Banners are ignored  4 People see fancy design/typefaces as advertising  5 (Big) numbers help scanning a page  6 Small type draws attention  7 Small paragraphs work  8 Place advertising top left, near interesting content  9 Use no images in webvertising  10 People want close ups of faces, not art; they like normal faces, not model’s  11 Buttons and menu’s get a lot of attention; place them at the top or left side  • Bullets work  13 Too much text does not  14 Empty space does