easy does it

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Jamie|I’m not a huge fan of Jamie Oliver’s food, but I do love his packaging. A while ago I asked singer-songwriter Stella Bergsma to think of words to use on the packaging of one of our clients. She came up with mjam, mjam, jam (yum, yum, jam) for a range of jams. The client asked if we were mad, even though 50% of the respondents liked it (the other half hated it). The idea was rejected as were all of her fresh fabrications. Products Jme Design Pearlfisher

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