Cross media magazines

  • Post category:blog

sportsillustrated|This week Time Inc. showed how Sports Illustrated could work on an Apple Tablet (to be expected January 26). Nobody reads a magazine on the web, unless it is spectacularly different from the printed version. And it is, with video, animation, reactions, transactions and e-commerce. To maintain their readers, I expect printed magazines to react with luxury covers, small personalised editions, scent (!) …

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