|March 2011, we* forecasted a hard color of blue to become appraised. RGB-blue absorbs the eye like a cloudless sky, and there is absolutely an optimistic creative value to it. The trend forecasters at Second Sight now signal all kinds of blue coming up, from Democratic-blue to PANTONE’s favorite color. Blue as the future’s symbol of balance & energy. LED election meter Philips Color Kinetics

* right picture article written with Interbrand’s director Patrick Stal, published in Adformatie (Dutch ad magazine)