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RIP Wim Crouwel

In 1963 graphic designer Wim Crouwel founded with 4 partners ‘Total Design’ (it happens that my man is partner at TD :). After Joy Division showed Crouwel’s ‘New Alphabet’ for their ‘Substance’ album, he became internationally hot. I love his ultra sophisticated and Calvinistic identity for the Stedelijk Museum. And I love the new work of TD. Note Total Design’s first big client was PAM!